Nguyen Phu Son, Le Van Gia Nho
Summary
The study conducted from December 2011 to June 2012, the approach is to apply theory ” ValueLinks” (2007) – Eschborn - GTZ (Deutsche Gesellchaft für Technische Zusammenarbeit-Đức) and ”Market for the Poor – Tool of value chain analysis” - M4P (2007). The research results shows that majority of grape products sold as fresh fruit, with production costs 11.200 VND/Kg fresh grape. There are two main market chanels: (i) Chanel 1: Grape growers=> Colectors=> Wholesalers in Ninh Thuan province => Wholsalers outside Ninh Thuan province=> Retailers/Supermarkets outside Ninh Thuan province =>Consumers; (ii) Chanel 2: Grape growers=> Wholesalers in Ninh Thuan province => Retailers/Supermarkets in Ninh Thuan province =>Consumers. For chanel 1, the net value added allocated to grape growers account for 32,9% of net value added of the chanel 1, and 27,3% for wholesalers in Ninh Thuan province, the remaining agents from 7,9% to 16,3% of net value added. For chanel 2, the net value added allocated to growers account for 49,3%, to wholesalers in Ninh Thuan province account for 23,4% and 27,3% for retailers/supermarkets in Ninh Thuan province. To upgrade the grape value chain in Ninh Thuan province, need to focuss implementing stratergies:(i) Diversification of activties on farm and off-farm for grape growing households; (ii) Building capacity of grape growers in production activities; (iii) improving grape varieties; (iv) Creating opportunities for maket linkages between grape growers and buyers; (v) Strengthening application ofr the new techniques in grape production in order to increase grape productivity and reduce production costs.
Key words: Grape, value chains, value added, net value added
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