Younger Consumers Willing to Buy Fresh Fruits Developed Through Biotechnology, Study
Wednesday, 2021/12/01 | 08:21:07
|
Scientists from the United States (US) conducted an international study to determine the consumers' willingness to buy fresh biotech-produced fruits. Their findings showed some optimism about the future of fruit biotechnology as they were able to record a higher acceptance rate from younger and educated consumers.
The objective of the study was to identify driving factors for the respondents' willingness to purchase biotechnology-produced fresh fruit. An international survey that focused on fruit consumption was conducted among 5,367 respondents from the US, Canada, the United Kingdom, France, and South Korea in April 2019. The initial findings showed a higher willingness to purchase transgenic fresh fruits in France and South Korea where consumers may have associated biotechnology with higher nutritional benefits and better food safety.
Read the full details of the study in Sustainability. |
Back Print View: 173 |
[ Other News ]___________________________________________________
|