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Insights from the Nghia Tan Market
Saturday, 2018/03/31 | 06:26:29

CIAT News by Madelline Romero | Mar 20, 2018

Photo by CIAT

 

Before dawn the sprawling complex slowly starts to hum to life, and just as the first rays of sunlight appear on the horizon, the place is abuzz with vendors selling vegetables, meats, fruits; women and men buying for the family’s food for the day.

 

The Nghia Tan market in Cau Giay district in Hanoi is a typical traditional market where food products – vegetables, fruits, pork, chicken, fish, seafood, beef – from the nearby provinces congregate and make a stop for retailing among Hanoi’s urban population. Its typical, majority clientele are women – mothers, grandmothers, or nannies whose tasks include the occasional trip to the market to get provisions.

 

This week, the traditional market received more than its typical visitors. A group of researchers from Vietnam and abroad came to the market to observe its offerings and dynamics. The market, regular it may seem, is a place that can offer important insights as to why the Vietnamese eat as they do, which could also help explain why even though the national prevalence of overweight and obesity among children under 5 years old in 2015 was at 5.3%, big cities, for example, Ho Chi Minh, had seen their starting statistics jump three-folds over the past ten years; or why micronutrient deficiencies among pregnant women and children has not improved; or why more and more Vietnamese suffer from high blood pressure and diabetes.

 

Found around 10 kilometers from the peri-urban area, at what researchers call the “rural-urban transect,” the Nghia Tan market becomes even more useful as it appears to contain insights on food system and diet transitions.

 

As Vietnam continues its transformation – from an impoverished, agrarian society into an urban-centered, low middle-income economy – so does the Vietnamese diet.

 

The unusual market guests, researchers with the CGIAR Research Program on Agriculture for Nutrition and Health (A4NH), are trying to find ways to help ensure that the dietary shift and changes lean towards nutritious, safe, and affordable, for the food consumers and producers alike.

 

They do this by studying the different market dynamics and policies in both rural and urban settings and how changes to them could potentially impact consumer behavior. By mapping the various foods and products that enter and leave the market, with a little help from technology and information provided by the sellers themselves, they see all facets of the market’s operations, and they step closer to making changes or “upgrades” to the market, or recommendations, in order to help make market activities: more efficient, so as to halt food loss and wastage; nutritionally sufficient, so as to be able to provide healthy options, including fruits and vegetables, to consumers; and quality-conscious, so that consumers could be assured that the food they buy had been handled and stored according to acceptable safety and quality standards.

 

See more: http://blog.ciat.cgiar.org/insights-from-the-nghia-tan-market/

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