Welcome To Website IAS

Hot news

Independence Award

- First Rank - Second Rank - Third Rank

Labour Award

- First Rank - Second Rank -Third Rank

National Award

 - Study on food stuff for animal(2005)

 - Study on rice breeding for export and domestic consumption(2005)


- Hybrid Maize by Single Cross V2002 (2003)

- Tomato Grafting to Manage Ralstonia Disease(2005)

- Cassava variety KM140(2010)

Website links
Vietnamese calendar
Visitors summary
 Curently online :  5
 Total visitors :  5395113

Philippine Media Use Less Fear Appeal as More Farmers Adopt Biotech Maize
Wednesday, 2021/07/07 | 06:21:44

The use of fear appeal in reporting biotechnology gradually diminishes over time, according to Ms. Kristine Tome, Program Associate at ISAAA. She mentioned this as she presented about Fear and Modern Biotechnology in the Philippines in the Webinar on Researching Fear organized by the Philippine Association for Communication and Media Research, Inc. (PACMRI) and the Philosophical Association of the Philippines on June 30, 2021, via Zoom and Facebook Live.


The webinar aimed to discuss the concept of fear across disciplines to help communication and media researchers sharpen their conceptualization skills. Ms. Tome highlighted that providing facts to the public is not enough to diminish fears. The information must be packaged and framed with empathy and understanding of the target audiences' values and beliefs.


She presented the findings of the ISAAA study titled Seventeen Years (2000-2016) of Media Reportage of Modern Biotechnology in the Philippines, wherein the message frames and metaphors used in the articles published in leading newspapers in the country including Manila Bulletin, Philippine Star, Philippine Daily Inquirer, and Business Mirror were collected and analyzed. The initial 10 years of the study, authored by Dr. Mariechel Navarro and others, showed that most of the metaphors in the articles incite fear by highlighting inaccurate negative effects of the technology and allusions to scary creatures. Over time, as more farmers experienced planting biotech maize,  the use of fear appeal declined and the metaphors depicting potential or promise increased. In 2010–2016, biotechnology and biotech crops were described as "new hope", "answer to farmers' dreams", "salvation of the cotton industry", and "light of hope".


The other topics tackled in the webinar were COVID-19 and fear appeals by Drs. Jeremiah Joven Joaquin and Hazel Biana from De La Salle University; and the psychological impact of COVID-19 pandemic by Dr. Michael Tee from the University of the Philippines Manila. Over 100 individuals joined the webinar on Zoom and Facebook.


Watch the webinar on-demand on the PACMRI's Facebook Page.

Back      Print      View: 32

[ Other News ]___________________________________________________
  • Beyond genes: Protein atlas scores nitrogen fixing duet
  • 2016 Borlaug CAST Communication Award Goes to Dr. Kevin Folta
  • FAO and NEPAD team up to boost rural youth employment in Benin, Cameroon, Malawi and Niger
  • Timely seed distributions in Ethiopia boost crop yields, strengthen communities’ resilience
  • Parliaments must work together in the final stretch against hunger
  • Empowering women farmers in the polder communities of Bangladesh
  • Depression: let’s talk
  • As APEC Concludes, CIP’s Food Security and Climate Smart Agriculture on Full Display
  • CIAT directly engages with the European Cocoa Industry
  • Breeding tool plays a key role in program planning
  • FAO: Transform Agriculture to Address Global Challenges
  • Uganda Holds Banana Research Training for African Scientists and Biotechnology Regulators
  • US Congress Ratifies Historic Global Food Security Treaty
  • Fruit Fly`s Genetic Code Revealed
  • Seminar at EU Parliament Tackles GM Crops Concerns
  • JICA and IRRI ignites a “seed revolution” for African and Asian farmers
  • OsABCG26 Vital in Anther Cuticle and Pollen Exine Formation in Rice
  • Akira Tanaka, IRRI’s first physiologist, passes away
  • WHO calls for immediate safe evacuation of the sick and wounded from conflict areas
  • Farmer Field School in Tonga continues to break new ground in the Pacific for training young farmers


Designed & Powered by WEBSO CO.,LTD