Worldwide initiative aims at supporting healthy agri-food systems

Figure: Peter Rabbit and friends.

FAO News - 10 June 2021, Rome - Peter Rabbit has joined forces with the United Nations (UN), the UN Food and Agriculture Organization (FAO) and the UN Foundation to enlist more food heroes, like Peter, who see the value in fruits and vegetables for a balanced diet and a healthier planet.

Peter and his friends from Sony Pictures' PETER RABBIT 2: THE RUNAWAY are joining the awareness-raising campaign that asks us all to be food heroes. That means each of us being mindful to eat plenty of fiber-rich fruits and vegetables, locally sourced and in season where possible, reducing food waste, and planting our own gardens, however small.

"FAO celebrates food heroes who help transform our agri-food systems and try to make sure everyone, everywhere has access to enough affordable, nutritious and healthy foods," said FAO Director-General QU Dongyu. "We are delighted to have Peter Rabbit and Sony Pictures helping us to have a conversation with children and families about why food heroes are respected, so they can learn how to do their part and be food heroes too," he added.

Through a public service announcement and social media messaging that will be seen around the world in multiple languages, Peter and his friends tackle some of the core issues regarding sustainable agri-food systems and ask young people and others to join them in taking action.

That ties in directly to FAO's World Food Day 2021 campaign, which is geared to encourage transformations to more efficient, inclusive, resilient, and sustainable agri-food systems that make healthy foods affordable and available to everyone, and limit adverse environmental and climate impacts. A key theme is that "our actions are our future", meaning that everyone has a role to play.

See more: http://www.fao.org/news/story/en/item/1411090/icode/