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CGIAR Initiative NATURE+ unites circular economy entrepreneurs in Colombia
Wednesday, 2024/02/21 | 08:27:41

CGIAR Feb 19 2024


CGIAR’s Nature-Positive Solutions Initiative is working with green-economy entrepreneurs who have the potential to become leaders in Colombia’s growing circular economy. A three-day boot camp at the Alliance of Bioversity International and CIAT in Palmira, Colombia was a recent milestone in a long-term project to help support, incentivize and research circular economic activity in the country.


A normal Saturday morning for Mireya Hernández starts at 3 a.m. when she departs her remote rural town for an outdoor market in Cali, a city of 2.2 million people in Colombia’s southwest, to sell organic food from her family’s tiny farm. Everything from their fresh produce to the preserves is highly recommended, her clients say, but Hernández’s top suggestion is, “Show up early.”


Even a rainstorm won’t keep her regular clients away.


“I’ve been coming here for years,” said María Cristina Rodríguez, 45, who stocked up for the week as deep puddles soaked everyone’s shoes and the wind whipped the rickety market stalls. The market’s food is fresher and cheaper than what she’d find in a supermarket, she said, “and the quality is just ‘wow.’”


Other appetites and wallets clearly agreed. By 9 a.m., just as the storm lifted, vendors’ stock was mostly sold out.


And that’s a bit of a problem. Or as Hernández sees it, it’s a business opportunity.

See https://www.cgiar.org/news-events/news/cgiar-initiative-nature-unites-circular-economy-entrepreneurs-in-colombia/


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